A fledgling in the Advertising & Marketing world, already having a big impact.

After working in a shop for a few years, splitting my time between motivating my team and gazing into the distance knowing I was destined for bigger things, I went back to college. Two years later I was on my way to Bournemouth University, having finished a BTEC in Media Production with the highest grades possible.

At Bournemouth University I study Advertising. I’m currently in my final year. Last year, I was on a placement at Hill View Primary School. Now, I know what you’re thinking – What on earth does a Primary School need an Advertising Placement student for? The answer is pretty simple – they had a communications problem, and I was called in to fix it.

Knowing that they had never had any form of communication strategy before, I was in my element. I had complete free reign over what I did, and I learned a huge amount through my time with them. From web development and WordPress, to Google Analytics, to client-agency relationship management – I had a go at everything. Simple changes, such as introducing a weekly newsletter and reducing the number of individual letters sent home, made huge changes to the way the school communicated. Bigger changes, such as a new website and the introduction of two way communication completely changed the parent’s relationship with the school.