Hello!
I’m Joe Colegrove
Brand & Social Media Communications
About me
A digital expert in Bournemouth, UK
Marketing, web and social with a focus on crafting brand experience.
I’m a marketing specialist, with a preferred focus on executing branding through digital media. I have a wealth of experience in marketing across different sectors, including education, financial services and for small businesses. I take an approach that benefits from both my creativity and my analytical mind – leading to proven results for clients of all sizes.
Experience
Marketing Communications Officer
Bournemouth & Poole College
04/2021 – Present
- Writing and editing copy across all channels, while meeting brand TOV and guidelines.
- Generation and monitoring of press coverage.
- Website management & search engine optimisation, including copywriting articles.
- Working alongside a team to improve current communication strategies and implement new campaigns.
Freelance Marketing
Peppermint & Peony
03/2016 – Present
-
Executing multi-channel campaigns, with time specific features for peak events, e.g. seasonal workshops and wedding fairs.
-
Social media strategy – planning and executing paid and organic campaigns across both Facebook and Instagram. Actively managing live campaigns to ensure a good ROI.
- Analysing data from reporting tools (e.g. Google Analytics and Facebook Ads Manager) to develop future campaigns based on engagement rates, cost and return.
-
Content creation – copywriting, photography, web design, and social media content. Website management – creating a website that reflects the brand through design and copy. Liaising with client to define brand image/tone of voice, and implement in all communications.
Office Manager
Reach South Academy Trust
03/2019 – 04/2021
-
Implementing communication strategies and new channels (e.g. Twitter) for both internal and external stakeholders.
- Line managing a small team through a period of significant structural and cultural change.
- Website management and search engine optimisation, including training others on best practices.
- Engaging with press for PR coverage, and providing press releases where appropriate.
Marketing Communications Executive
Bournemouth Primary MAT
09/2016 – 11/2018
-
Videography & photography for a variety of purposes.
- Creating press releases and maintaining relationships with local and trade press. Monitoring coverage and reporting.
- Liaising with an agency for the development of a new website.
- Ensuring legal obligations are met for web content, and updating records as required.
Education & SKills
Skills
Website creation and design (including multiple CMS systems)
SEO and Google Analytics
Paid/organic social media
Communication strategy development
Full Adobe suite including Photoshop, InDesign & Premier Pro
Photography, videography and design for print and web
Content creation and copywriting
Bournemouth University
BA (Hons) Advertising
2014 – 2018
Focuses on the strategy, development and planning of advertising and marketing activities through promotion, direct media and digital media. I gained experience in working on advertising and marketing briefs, as part of teams and alone.
Dissertation: Marketing to the Marginalised: A Study Into Attitudes Towards Minority Sexuality Imagery In Branding Communications.
Chartered Institute of Marketing
Level 3 Foundation Certificate in Marketing
2015
Abingdon & Witney College
BTEC Level 3 Media Production
2014
References
Let’s Work Together
07480 770086