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Hello!

I’m Joe Colegrove

Brand & Social Media Communications

07480 770086

Bournemouth, UK

About me

A digital expert in Bournemouth, UK

Marketing, web and social with a focus on crafting brand experience.

I’m a marketing specialist, with a preferred focus on executing branding through digital media. I have a wealth of experience in marketing across different sectors, including education, financial services and for small businesses. I take an approach that benefits from both my creativity and my analytical mind – leading to proven results for clients of all sizes.

Experience

Marketing Communications Officer

Bournemouth & Poole College

04/2021 – Present

  • Writing and editing copy across all channels, while meeting brand TOV and guidelines.
  • Generation and monitoring of press coverage.
  • Website management & search engine optimisation, including copywriting articles.
  • Working alongside a team to improve current communication strategies and implement new campaigns.

Freelance Marketing

Peppermint & Peony

03/2016 – Present

  • Executing multi-channel campaigns, with time specific features for peak events, e.g. seasonal workshops and wedding fairs.

  • Social media strategy – planning and executing paid and organic campaigns across both Facebook and Instagram. Actively managing live campaigns to ensure a good ROI.

  • Analysing data from reporting tools (e.g. Google Analytics and Facebook Ads Manager) to develop future campaigns based on engagement rates, cost and return.
  • Content creation – copywriting, photography, web design, and social media content. Website management – creating a website that reflects the brand through design and copy. Liaising with client to define brand image/tone of voice, and implement in all communications.

Office Manager

Reach South Academy Trust

03/2019 – 04/2021

  • Implementing communication strategies and new channels (e.g. Twitter) for both internal and external stakeholders.

  • Line managing a small team through a period of significant structural and cultural change.
  • Website management and search engine optimisation, including training others on best practices.
  • Engaging with press for PR coverage, and providing press releases where appropriate.

Marketing Communications Executive

Bournemouth Primary MAT

09/2016 – 11/2018

  • Videography & photography for a variety of purposes.

  • Creating press releases and maintaining relationships with local and trade press. Monitoring coverage and reporting.
  • Liaising with an agency for the development of a new website.
  • Ensuring legal obligations are met for web content, and updating records as required.

Education & SKills

Skills

N

Website creation and design (including multiple CMS systems)

N

SEO and Google Analytics

N

Paid/organic social media

N

Communication strategy development

N

Full Adobe suite including Photoshop, InDesign & Premier Pro

N

Photography, videography and design for print and web

N

Content creation and copywriting

Bournemouth University

BA (Hons) Advertising

2014 – 2018

Focuses on the strategy, development and planning of advertising and marketing activities through promotion, direct media and digital media. I gained experience in working on advertising and marketing briefs, as part of teams and alone.

Dissertation: Marketing to the Marginalised: A Study Into Attitudes Towards Minority Sexuality Imagery In Branding Communications.

Chartered Institute of Marketing

Level 3 Foundation Certificate in Marketing

2015

Abingdon & Witney College

BTEC Level 3 Media Production

2014

References

Joe helped bring my vision for Peppermint & Peony to life. He started by making my website, which is beautiful, but then went beyond that to support me in understanding exactly what my brand is. His support on yearly campaigns have been great too.

— Emma, Peppermint & Peony

Let’s Work Together